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Case Studies

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Our marketing design experience covers everything from print and online marketing to guerrilla campaigns, search engine optimization (SEO), online social media practices and viral video strategies. See a growing list of clients who Maximumedia succeeded in helping develop or bringing to full potential their marketing. More by the day!

Blackbird Clinical Services - Drug Testing, Paternity and Beyond!

Offering clinical services from paternity testing, drug tests, flu shots, blood tests and other important medical services, Blackbird Clinical Services business is an important part of their local community.

So, when they came to us for an SEO campaign that would boost their ranking on Google, we researched the market and identified several keywords that would help them in their key niches.

Primarily, these keywords were:

clinical services lafayette
paternity test lafayette
drug test lafayette

As you can see, successfully identifying their niche and using our proven "white hat" SEO tactics has given them top ranking for their primary services ensuring that their online presence matches the quality of their real life services.

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Mosey Down Main Street Breaking News

 The Mosey Down Main Street website is now ranked SECOND for "Indiana Street Festival!" See for yourself!

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Mattress Superstore

Working to develop a ground-up strategy that would give Mattress Superstore the top spot on Google took a few weeks of research and a continuing online marketing campaign including Facebook, Twitter and Youtube. Now, you can find Mattress Superstore at the top of the list and even in the beige as part of their paid advertising. By focusing on organic SEO while ramping up ad spending through certain key periods throughout the year (back to school, news-associated health stories and holidays) and knowing when to relax this spending has given us crucial data on how to maximize Mattress Superstore's marketing budget and make them Lafayette's source for quality sleep and honest, friendly service.

Mattress Superstore is #1 for Mattress Lafayette & Mattress Lafayette IN

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Here's the analytics as of 8.15.11 - no less than 35 visitors/day and on the rise:

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Mosey Down Main Street

Just a blip on the radar when they came to us, but a steadily growing force to be reckoned with in the Lafayette, Indiana area; Mosey Down Main Street was begun as a grassroots music event and street festival. It has been growing ever since. We developed a website for them that allows artists and musicians to register for monthly events as well as attendees to get in contact with the event promoters to find out more. They update their calendar with upcoming events and regularly interact with event-goers via their forum and newsletter. The site allows attendees to view stage maps and schedules of events while keeping tabs on other people's tweets...which we all know is a great way to figure out where your favorite events are taking place.

We helped them find a niche on google within 2 keyword groups:

Lafayette Street Festival -and- Indiana Street Festival

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These results are significant as they show the Mosey eclipsing other, longer-standing street festivals in the Lafayette and Indiana areas. As a younger festival, the Mosey has made great strides both in the real world and online as the next big cultural event. By going with a website design that includes the right keywords within a ranking system that allows google to make very consistent algorithmic decisions as to their value, they were able to go "first page" very quickly. Getting these keywords right from the beginning makes it easier to be ranked higher faster.

It will be interesting to track moseydownmain.com's progress in the years to come. In the meantime, come downtown for great food, music and community at the Mosey Down Main Street events!

Breaking News

The Mosey Down Main Street website is now ranked SECOND for "Indiana Street Festival!" See for yourself!

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Artisan Electric

Artisan Electric came to us looking for an increased online presence. Within 2 months, we had their site organically optimized and showing as number 1 on Google for the following keywords:

electrical lafayette indiana
electrical monticello indiana

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within 4 months, their blog was showing at the 3rd and 4th positions for the astronomically huge keyword search:

electrical indiana
electrical midwest

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While Google is a constantly changing entity and their algorithms can be daunting, by following very simple rules that we have tested over the course of several years, we have distilled the essence of what it takes to keep your site at the "top of the list" indefinitely. Artisan Electric provides only the highest quality electrical service in the Midwest. We are happy to serve them and continue to provide online support and SEO ideas to this successful, family owned business.

Love!